SEO for heavy equipment rental: machinery orders from search
We bring clients to heavy equipment and machinery rental companies from Yandex and Google: excavators, cranes, loaders, material handlers and more. We have a case study in this exact niche.
- Case study: a construction equipment rental site went from 13 to 650 keywords in the Yandex top 10
- The same project's traffic grew from 140 to 2,891
- We built this portal ourselves, so we know the niche from the inside
What makes SEO for equipment rental different
Equipment is usually needed urgently and close to the job site. The client picks a specific machine, checks the hourly or shift rate and calls whoever answered those questions first.
Excavators, cranes, dump trucks, loaders: dedicated landing pages for each type and model of equipment, with specifications.
Hourly and shift rates, minimum order, VAT invoicing and delivery terms, right on the page.
We promote in the cities, districts and regions where you deliver equipment.
Orders often come from the job site, on a phone: a prominent call button and a quick enquiry form are a must.
Real photos of your fleet and completed jobs build trust and conversion.
Construction companies look for a reliable contractor for the long run: contracts, documents and terms for legal entities on the site.
Comprehensive work, not just "buying links"
In-depth analysis of your site and competitors: we find the weak spots and determine what will drive growth fastest.
We collect the search queries your customers use and map them to the pages of your site.
Page speed, indexing, structure, meta tags, structured data — so search engines understand your site correctly.
Our copywriters write texts that attract traffic, hold attention and prompt action.
Prices, contacts, terms, reviews and trust signals — what affects both rankings and the customer's decision.
Ethical growth of your backlink profile and mentions on relevant platforms — no spam, no penalties.
One city, several regions or all of Russia — the strategy depends on your geography.
Rankings, traffic, conversions and user behavior — in a monthly report with clear conclusions.
Express website check
In 30 seconds we check the technical foundation your rankings depend on: indexing, speed, headings, structured data, sitemap, and access for search and AI bots.
Your site's score and a list of what to fix first will appear here.
Leave your e-mail and we'll open the PDF version of the report right away, so you can save it or send it to your developer. Optionally, subscribe to our short weekly digest: digital marketing and AI, no fluff.
The express check assesses technical conditions only. A full SEO audit covers structure, content, competitors and growth opportunities — and we do it for free.
Our client case studies
Where each project started and where it is now.
A transparent process with no "black box"
- Audit of your site and competitors
- Keyword research
- Six-month work plan — adjusted after the first month's analytics
- We complete the planned tasks
- If new tasks come up, we handle those too
- Technical optimization, content, links
- Detailed report on the work completed
- Rankings and traffic analytics
- Conclusions and the plan for next month
- We answer your questions as the work progresses
- We have in-house developers for site improvements
- You can add paid ads while SEO builds up
Base prices for SEO
Use these plans as a guide to SEO pricing. The exact cost depends on the scope of work and competition, and we will quote it after a free audit.
What affects the cost of SEO
- Keyword volume. The number of key phrases to target and the traffic goals you set.
- YMYL topics. Health, finance, law, education, safety — promotion is harder and may cost more.
- Geography. One region or several; for example, SEO in Moscow costs more than in a small town.
- Site history. The amount and quality of previous development and SEO work done by other contractors.
- Technical fixes. The cost and time of fixing issues found in the technical audit.
- Competition in your niche. A good indicator is the cost of paid search traffic in your industry.
SEO for other industries
We have SEO experience across many business sectors. See how we work with other niches.
More and more customers ask ChatGPT, Alice and GigaChat for advice. AI assistants rely on websites that rank well in search, so SEO and GEO work best when developed together. We measure AI visibility with our own tool, PromoLab AI Radar.
Learn about GEO
We have been doing SEO since 2010 and focus on results that affect the business. For an equipment rental company that means calls and orders for machinery.
We have already promoted a construction equipment rental site and know how to structure it around every machine and district, so the site brings in orders.
Before working with PromoLab, we had worked with several well-known website promotion companies and freelancers. It was a bitter experience, because none of them delivered even a tenth of the results that Alexander and his team achieved. The success of our business is PromoLab's achievement too!
We are completely satisfied with our cooperation with PromoLab. A professional approach, lightning-fast responses to our requests and strong results—that is how their work can be summed up in a few words.
After turning to PromoLab, we optimized our budget and increased our average conversion rate 2.5 times. For some traffic sources the conversion rate was around 40%. Despite such strong results, the team keeps suggesting new tools and working to improve performance
We partnered with Promolab to design our website. We found them incredibly helpful and patient as we really didn't know what we wanted. Alex met with us on numerous occasions and we found the whole process a great experience. We ended up with a website we loved. I would definitely recommend Promolab - you won't be disappointed.
